
Featured projects
I help brands tell their story through impactful design
Services
UI/UX Design
Art / Creative Direction
Branding / Design Systems
Web / No-Code Development
Presentation / Marketing
AI-Enhanced Content
about

Hi, Welcome to my site!
I’m Diana Arzumanyants, a designer and art director who believes great design is the art of connection. For over a decade, I’ve helped brands find their voice and tell their story in ways that truly resonate.
Based in the vibrant San Francisco Bay Area, my creativity is fueled by everything around me, from the wild beauty of the coast to the innovative energy of the city. This blend of nature and culture inspires my approach: work that is both strategically sound and soulfully crafted.
I’ve partnered with startups, global companies, and small businesses, shaping new identities and breathing fresh life into existing ones. My philosophy is simple: start with genuine curiosity, listen with intention, and build with purpose to create design that not only looks beautiful but feels meaningful.
Experience
Darz Design
Independent Designer & Art Director (Self-employed)
Delivered UX, UI, and visual brand systems for 40+ projects spanning startups, global brands, and small businesses. Created cohesive brand expression across web, product, and print by collaborating directly with agencies, in-house teams, and founders.



SMART Technologies & Lumio by SMART
Visual Designer & Art Director (Freelance)
Created global brand systems and toolkits enabling teams worldwide to deliver consistent, on-brand marketing. Designed and implemented web pages, presentations, and campaigns across digital and print. Partnered cross-functionally to align storytelling, elevate visuals, and unify brand presence.



DiamondStream Partners
Visual Designer & Art Director (Freelance)
Since 2019, designed investor decks, internal reports, and marketing assets translating complex data into clear, impactful visuals. Produced custom infographics, interactive presentations, and branded systems that strengthened storytelling.



Shine Talent
UI/UX Web Designer/Developer (Freelance)
Designed and built a Webflow site with CMS for easy updates, featuring custom illustrations and iconography to support the brand story. Streamlined architecture for a user-friendly experience, boosting engagement and presence.



Entropic Studio
Visual Designer & Art Director (Freelance)
Collaborated with Entropic Studio on high-profile branding and web projects for clients spanning hospitality, education, agriculture, and corporate sectors — including North Coast Organic, Scottsdale Hangar One, ALIST, San Francisco Theological Seminary, and Agricultural Institute of Marin. Led brand overhauls, developed style guides, and designed responsive websites, while producing illustrations, photography, and campaign visuals for cohesive, high-impact storytelling.



Muzen Audio
UI/UX Designer (Freelance)
Developed wireframes, user flows, and research for Muzen Audio’s eCommerce experience. Partnered with developers to deliver a premium, user-friendly interface aligned with brand positioning.



ROI·DNA
Visual Designer & Art Director (Freelance)
Designed campaign-aligned landing pages, digital ads, and illustrations for AWS, PagerDuty, Glint, and Bluescape. Delivered data visualizations and infographics simplifying complex information while enhancing brand voice.



Ruggable
Brand & UI Designer (Freelance)
Created Ruggable’s original logo, brand identity, and early eCommerce UI, building a flexible visual system that elevated brand recognition while ensuring seamless functionality across web and mobile.



Manifeste Marketing
UI/UX Designer/ Art Director (Full Time)
Worked with creative teams to deliver campaigns and brand assets for clients including Megastar Millionaire, RS Investments, DiamondStream, John Muir Health, Sutter Health, Varian, Williams Selyem, Mondavi, and more. Designed direct response campaigns, interactive presentations, videos, and brand systems for web, print, and digital.



Hot Shot Media
Visual & Product Designer (Full Time)
Designed the Shutterbug Millionaire photography competition app and website as part of a global platform for participation. Created brand style guides, promotional assets, and competition interface designs. Produced campaign visuals, videos, and event branding aligned with the company’s premium creative vision.



education


North Ossetian State University
B.S. Mathematics
1999-2004

The Art Institute of California-San Francisco
B.S. Advertising
2005-2007
